Good News or Bad News First: Bias from Visualization Sequences
W. Sriswasdi, P. Banjong, and P. Ruchikachorn, Good News or Bad News First: Bias from Visualization Sequences, IEEE VIS Posters, Melbourne, Australia, 2023.
🖼 Poster
📄 Preprint
Data visualization is useful for data-driven decision making but it is sensitive to perceptual and cognitive biases, which may lead to distorted conclusions and actions. Since data presentations are commonly shown in temporally sequential order, this study aims at identifying how chart sequences affect data perception and interpretation. We conducted an online survey with two stories in chart sequences which had two charts of either positive or negative polarity. The interplay of chart sequences and their accompanying stories seemed to have an impact on data perception. Certain conditions led to statistically significant perceptual differences. This study can be extended for future research aimed at developing guidelines for effective business presentations or data storytelling.